You already have
the raw material.
A demo, an expert conversation or a webinar. We start by understanding what matters to the people you want to reach.
A small story & content studio for AI builders
I’m Greg. I help find the story in what you’re building, then shape it into video and content people can use.
Explore the packages ↓Here’s how one story can become several useful things, without losing its thread.
A demo, an expert conversation or a webinar. We start by understanding what matters to the people you want to reach.
The useful explanation. The surprising answer. The part that makes someone understand why your product matters.
A thumbnail that earns a second look. A short with one clear idea. A carousel people can follow. An email with room for context.
Shape the assets for your channels, rather than posting the same thing everywhere. The final mix follows your audience and agreed scope.
An idea, finding its next form
Begin with your demo, conversation or webinar. Pick the story your audience needs to hear.
Choose the formats that fit the idea. These are possible outputs, not a fixed package.
Illustrative channel designs, not published posts. The panel above is an authentic source still; the creative below demonstrates a separate AI-builder story. No video is playing.
The real example: Community Clubhouse’s 53:21 panel became six chapter videos including the intro, plus prepared supporting assets. 51:19 combined video runtime.
See the project ↗
Produced by Greg through Player Driven. Supporting social copy remains draft material. No campaign performance claimed.
Selected work by Greg
Different subjects, different formats. The same attention to making something useful from the expertise behind it.
Work by Greg
For Community Clubhouse’s Gamescom session, Greg turned a long-form recording into six topic-led videos, with chapter thumbnails and takeaway assets.
See the content example ↗Founded & hosted by Greg
Greg founded and hosts Player Driven, turning practitioner interviews into video, audio, written stories and practical takeaways.
Explore an interview ↗Educational content & interactive tools
Work for Checkstep includes a published trust-and-safety guide and an interactive moderation ROI calculator, giving buyers and users practical ways to explore the product’s value.
Read the published guide ↗ Explore the calculator ↗These examples describe Greg’s work and experience. They are not customer endorsements of Fresh Seconds.
What we can make together
Bring a product, a rough recording or a message that isn’t quite landing. We’ll agree on the audience, the work and the quote before production starts.
Clarify the audience, the problem and the point. Build a narrative around what matters, with a voice that still sounds like you.
Shape demos, founder conversations and webinars into video with a clear thread. Explain the product through the work it helps people do.
Turn the strongest material into selected clips, chapters, social copy and supporting assets. A connected collection for your channels.
A boutique studio, with an easier way in
A simple place to get started. A real person shaping the story. Every project is led by Greg, from the first brief to the final polish.
Proposed scope: Package quantities and revision limits below are drafts for Greg's review. Pricing is quote-based. Choosing a package here does not book or purchase anything.
01 / Essential content kit
Turn one good conversation into a useful collection.
1 consolidated revision round
Scope and quote confirmed with Greg.
02 / Multi-channel content kit
Give the same story a different treatment on each channel.
2 consolidated revision rounds
Scope and quote confirmed with Greg.
03 / Story-led campaign
Find the sharper story. Give it more places to land.
3 consolidated revision rounds
Scope and quote confirmed with Greg.
Shared scope: One supplied recording up to 60 minutes, with up to four speaker feeds plus one screen share. All topic videos are 2–8 minutes; shorts are 20–60 seconds. Counts are totals, not additions between tiers, and are confirmed after source review. A four-week publishing sequence is a proposed schedule, not a production-turnaround promise. Greg confirms the scope and quote before work starts. All packages include Greg’s editorial review. Default exports: shorts 9:16, topic videos 16:9, graphics 4:5; one aspect ratio per asset, with extra crops scoped separately. Article and deck use the supplied recording, not new reporting or research. A full-length replay edit is not included.
What counts as a revision? One round is one consolidated set of feedback on the delivered batch. Corrections to our typos or factual errors don’t use a round. New footage, a new creative direction or added deliverables are quoted separately.
Your starting point, not an order form
Choose a direction and show what you have. Greg still leads the work. This is just an easier way to get the brief together.
Browser-only prototype. File selections, links and answers stay in this open page. Nothing is uploaded, saved, sent or booked. Secure intake is not connected yet.
Yep, you’ll work with me.
I bring a background in customer experience, technical support and solutions engineering, plus hands-on work hosting and shaping expert conversations. I help connect what you’ve built with why someone should care.
A little more about me ↗A direct line, from idea to handoff
Everything goes through Greg. We agree on the work, the deliverables and the quote before production starts.
A product, a rough demo, a recording or a story that isn’t landing yet. We start with your audience and goal.
Agree on the narrative and a focused scope, then create the video and supporting content that fit.
Review together, refine the message and hand over the agreed assets for your team and channels.
There’s a good story in there.
Tell Greg what you’re building, who it’s for and what you want people to understand.
Personally managed. Scoped for your project.